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Our Mission

Real Farms, Real Farmers, Real Food - Supporting British Free Range Farmers

Established since 1985, Farmer's Choice have always sought to partner with the best British free range farmers and producers who we know and trust.

We believe in supporting a smaller food chain – Food delivered direct from our Farmers, packaged by Us and delivered to You. Our ethics have always been to work together to build a sustainable food chain.

Our Mission...

It has been our ambition, since 1985, to make buying British free range, grass fed, locally sourced products easier for everyone.

We believe quality, service and flexibility is at the heart of our family run business. Quality Guaranteed – one of the reasons why some of our customers have been with us for over 20 years.

Full Tracebility...

We pride ourselves on our full transparency and know all our farmers by name, working together to produce real food. We want to give our customers the reassurance that our produce is 100% fully traceable back to a real farm. We were the first company in the UK to be independently audited for our meat claims and origin labelling and continue to be audited every year.

We only work with a handful of family run farms based in the South Downs, Hampshire, the New Forest and Somerset, and only partner farmers with the same strong ethics in sustainable farming. All our animals graze in the most natural way, foraging, snuffling and roaming. Naturally grown, there’s no reason to rush.

Local Economy...

When you, our customer, sign up to Farmer’s Choice, you have a ‘Direct’ effect on the local food chain. By paying into the Farmer’s Choice Scheme you are supporting the local farmers and the local chain.

Our farmers receive an honest payment for their slow grown product as well as the satisfaction of knowing where all their hard work ends up.
The rich soil of the South Downs produces some A grade grass for our animals to graze on, producing some award winning juicy products for you to enjoy.

Ethical Standards...

Our buffalo farmer, in particular, is more interested in a sympathetic, gentle approach to farming, an almost organic approach. His commitment to sustainable, natural farming methods is rewarded with a flourishing ecosystem of flora, fauna and wildlife. Sometimes the grass gets so long his buffalo are completely hidden.

Our animals are not fed from feed that has been brought in from far and wide. A lot of the time our animals are being fed from crops grown on the same farm or neighbouring farms.

All our animals are slow grown, more importantly, our chickens are allowed to grow in their own time, making their meat succulent, firm and rich in flavour, 14 weeks in fact. That is 10 weeks more than the average supermarket chicken. From morning to nightfall the chickens are free to explore the fields surrounding their houses, incorporating natural goodness into their diets to compliment the locally grown and milled cereals they are fed. At night they retire to their houses for protection from the fox and a good night’s sleep.

We utilise every part of our animals from nose to tail. We even cater for our beloved pets. Raw pet food is beneficial for; shinier coats, healthier skin, cleaner teeth and higher energy levels. Even our ‘uncooked’ chicken carcases are great for our furry friends.

Enviromental Aware...

We deliver all these wonderful products to you in 100% recyclable boxes with a Woolcool liner to keep the products at a constant temperate. Woolcool is 100% felted sheep’s wool, sealed within recyclable food-grade polyethylene wrap. The wool fibres are incredibly effective at absorbing moisture from the air which minimises humidity and condensation to maintain stable temperature. The wool is completely hygienic and is taken from the fleeces of British sheep.


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